Help Answer

March 16, 2008

What is Squidoo and How It Can Help Affiliate Sales

Filed under: Useful Tools for Affiliates — Tags: — admin @ 1:11 pm

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Squidoo is a simple way to boost your affiliate sales.

It lets you create as many one page websites as you like. Each one is focused on a single topic - Squidoo call the web pages you create a “lens” because of this focus.

You are then free to do near enough whatever you like on your lens, including adding affiliate links into it.

You get a heap of modules that can be added into your Squidoo lens. These include:

  • Basic text modules
  • Lists (you can make a list in a text module as well, these just make it simpler)
  • Polls
  • Attention grabbers such as yellow “sticky” notes
  • YouTube videos (these can be your own or other people’s)
  • Flickr photos
  • Wikipedia entries (good for the boring but necessary factual information)
  • Amazon lists
  • Plexos (lists where your lens visitors vote the entries up and down)
  • Guest book

There’s more you can do as well - just explore them when you sign up to Squidoo for free.

There are several things you should know about Squidoo:

  • Most of the time, Google and the other search engines like Squidoo lenses. Which means it’s fairly easy to get indexed high in the results for your chosen keywords. Obviously this will be better if your keywords aren’t about ultra high competition words such as “diet”.
  • Near enough all article directories allow links to your Squidoo lens from the article resource box. So you can use articles to promote your affiliate links in Squidoo. This is a neat way to get around the rules that often prohibit you from linking your article to an affiliate link.
  • You can join groups in Squidoo. These will get extra links to your lens from other Squidoo pages, boosting your incoming links and helping your search engine results.

When you start out, you should be able to create a decent Squidoo lens in around 2 hours. This includes writing about your topic - you should aim for about three short articles (say 250 words or so each) in your lens, each targeting a different keyword phrase related to the main product you are promoting.

You don’t have to restrict yourself to just one product unless you want to. I’ve done single product lenses and multi-product ones (all on the same theme in any given lens) and both have worked well.

The only negative I’ve got with Squidoo is that you can’t directly put in an email signup form. This is because they had problems with spammers and had to put an end to this option. But you can put in a module that is one click away from your signup form, so it’s still possible to build your list this way. Offer an incentive such as a free ebook and you’ll get people to do this.

If you want to take your Squidoo lens building seriously, the best author I’ve come across on the subject is Tiffany Dow. I’ve bought several of her books on Squidoo and found them to be easy to read and full of practical information. The best of the bunch is this one: Social Networking on Squidoo. It will get you up and running in no time at all.

Whatever affiliate product you’re promoting, it’s quick and easy to add a Squidoo lens to the tools you use to promote it.

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